Ep. 176 - Your $1M+ Media Budget Deserves Better

Send us a text Guest: Courtney Hiller, Founder of All Points Agency --  You wouldn’t hire one person to build your product, sell it, and run support. So why are B2B SaaS companies still expecting one marketer to manage a million-dollar media budget? In this episode, Courtney Hiller, founder of All Points Agency, joins host Ken Lempit to break down how to build a modern media engine that actually performs—and why yesterday’s paid strategy won’t cut it in 2025. Key insights from this episode:Why splitting strategy, creative, and media buying unlocks performanceWhat most in-house teams get wrong about channel mix and audience targetingHow to fix attribution when your sales cycle is 6–12 monthsWhy creative volume—not just creative quality—is the new growth leverHow to use Reddit, Meta, and programmatic without wasting your budget If you’re a B2B SaaS CMO or CRO managing six-or seven-figure ad spend, this episode will help you rethink your team structure, channel strategy, and ROI expectations. Referenced in the episode: How Brand Building and Performance Marketing Can Work Together - Harvard Business Review --- Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch. 🔗 Get a Free Messaging & Conversion Review We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations. And the best part? 💡 It’s completely free. No commitments, no pressure—just actionable advice to help you book more demos. Your next demo is just a click away—claim your free review now.