Ep. 173 - AI, RFPs, and the Real Path to Sustainable SaaS Growth

Send us a text Guest: Ray Meiring, Co-Founder & CEO at QorusDocs --  Scaling a SaaS business from consultancy roots to enterprise success requires more than just great tech—it takes ruthless focus, smart go-to-market choices, and a deep understanding of your buyer.  In this episode, Ray Meiring, co-founder and CEO of QorusDocs, joins host Ken Lempit to share the lessons learned on his journey from South Africa to the U.S. market and how QorusDocs carved out a winning niche in AI-powered proposal automation. We unpack:  ✅ Why founder-led sales can’t scale—and how to move beyond it  ✅ The trap of chasing SMBs after funding (and what to do instead)  ✅ How QorusDocs found product-market fit through one anchor customer  ✅ What every SaaS CRO and CMO should know about RFP response teams  ✅ The critical role of marketing in driving pipeline (not just sales) Ray also shares the moment venture funding pushed them off course—and how doubling down on their ideal customer profile helped them reset, rebuild, and grow more efficiently. If you"re a SaaS CMO or CRO scaling into enterprise, navigating founder-to-function transitions, or wondering where AI really moves the needle, this episode is packed with firsthand insight. --- Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch. 🔗 Get a Free Messaging & Conversion Review We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations. And the best part? 💡 It’s completely free. No commitments, no pressure—just actionable advice to help you book more demos. Your next demo is just a click away—claim your free review now.