Ep 164: Why Last-Click Attribution Fails In Today’s Multi-Channel World
12 Nov 2024
• EN
Brad Friedman and Vibhor Kapoor chat about the pitfalls of last-click attribution, and how this leads to botched budget allocations and stagnant growth. The post Ep 164: Why Last-Click Attribution Fails In Today’s Multi-Channel World appeared first on The Friedman Group, LLC.
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