Ep. 160 – Discover Your Stand Out Strategy To Unleash Your Marketing

It doesn’t matter what industry you’re in – whether you’re a lawyer, accountant or other professional, real estate investor – there’s a lot of competition for clients! So how do you stand out from your competition? And what if standing out didn’t involve endless posting on social media? During this engaging episode, Chantal & I share:Why being good in business isn’t good enough and why you have to build a stand-out business.Her ABCs of how a client ‘chooses’ you.How she and I buy boots and shoes (it does have relevance).5 strategies to stand out.Her Stand Out test (here) as well as her new book. ABOUT CHANTAL CORNELIUS Since founding Appletree Marketing in 2000, Chantal Cornelius has spent the last two decades helping hundreds of service-based businesses grow and achieve their goals by making strong emotional connections with their clients. Chantal knows that the key to standing out from competitors is to build strong, long-lasting relationships with clients.  Her mission is to help business owners realize that the path to success doesn’t involve churning out endless social content.  In her work, Chantal introduces service-based businesses to different Stand Out Strategies that they can use to make the best emotional connection with their clients.  She explains how to utilize them, in order to stand out from their competitors, by incorporating more emotion and empathy into their work. Her third book, scheduled to be published in the autumn of 2024, further explores the emotions behind consumers’ buying decisions. When she is now showing her clients how to blow their own trumpets, Chantal is the National President of the Professional Speaking Association (UK) and can also be found riding her horse, walking her dog, or working in her garden! Connect with Chantal here or on LinkedIn ACTION PLAN:Listen to how your clients feel about working with you.Take the Stand Out Test (here).Of the 5 strategies (certainty, connection, contribution, growth, significance) which one resonates best with you.Get your report from Chantal on how to use your best Stand Out Strategy.  If you’d like more support to further build a stand-out business, Book a Growth Strategy Session – www.dianalidstone.com/apply. Connect with me here:diana@dianalidstone.comwww.dianalidstone.comhttps://www.facebook.com/diana.lidstonehttps://www.linkedin.com/in/hiredianalidstone/ WORK WITH ME: Currently, there are 2 ways you can work with me: I am only accepting private clients in my 12-month Business Accelerator program (here) or  By booking a VIP Grow Day which is intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here. Share your feedback with me by clicking here and leaving a short voice message!