Ep. 147 - Selling and Scaling through Storytellling

In this week's episode of The Conference Room, host Simon Lader sits down with Marc Holden, an expert in customer relationship management, direct sales, sales leadership, and market development. Marc shares his journey from being a commercial fisherman in Alaska to becoming the VP of Sales for North America at Cyber SixGill. He discusses the valuable lessons learned from his diverse experiences, the importance of mentorship, and the differences between working in large and small companies.      00:00 Simon introduces the podcast and this week's guest, Marc Holden  01:51 Marc recounts his unique path to sales, starting as a commercial fisherman in Alaska.  04:04 Insights fishing experience influenced his sales career, including risk-taking   07:03 Transition from fishing to sales and the importance of storytelling   08:59 How Marc incorporates mentorship in his leadership   12:21 Differences between working in large corporations and startups  18:07 The qualities that drive success in both large and small organizations.  19:02 Marc shares a success story of a transition from a large company to a startup,   21:02 The importance of believing in potential and providing opportunities for growth.  21:50 Overcoming career hurdles and seizing opportunities to prove oneself.  22:29 Transforming challenges into opportunities and sparking creativity in new hires.  23:23 Building a successful sales territory by understanding your market   24:49 Leveraging industry knowledge and networking to enhance sales strategies.  27:13 The power of storytelling in sales and its impact on building relationships.  30:59 Traits Marc looks for when hiring sales team members, including passion  33:01 The innovative approaches of Cyber Cisco in the threat intelligence space.  36:00 Utilizing AI and machine learning to revolutionize threat intelligence data analysis.  37:29 knowing your product, understanding the market, and leveraging technology.          To learn more about Marc Holden please visit his Linkedin Profile  To learn more about Cybersixgill please visit their website                  YOUR HOST - SIMON LADER            Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.                Get to know more about Simon at:            Website: https://simonlader.com/    Twitter: https://twitter.com/simonlader    LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/            The Conference Room is available on    Spotify  Apple podcasts  Amazon Music  IHeartRadio