Ep. 143 This Black Friday Could Ruin Your Brand: Here’s How to Stop It

Send us a text In this episode, Trevor and Mark tackle the looming question: Is Black Friday 2024 heading toward disaster or opportunity? They break down consumer confidence metrics, government shutdown impacts, and the "show-rooming" phenomenon where shoppers wait for deep discounts. The hosts reveal data showing 72% of consumers expect 30%+ discounts, discuss why some problem-solution brands should skip aggressive Black Friday spending, and explain the critical difference between chasing revenue versus variable profits. They share unconventional tactics like tripling ad spend during high-demand periods and why turning off discount codes when slashing prices prevents margin erosion. Connect with The Unstoppable Marketer on Instagram, Facebook, X, and YouTube @unstoppablemarketerpodcast, and share your thoughts on channel diversification strategies!