EP. 135 Brand Identity Crisis: Inclusivity Vs Exclusivity

Mark Goldheart and Hevor Krump dissect the aftermath of American Eagle"s Sydney Sweeney ad campaign. They explore the pitfalls of chasing trends, the power of niching down in marketing, and why inclusivity isn"t always the best strategy for brands. The duo delves into case studies like Lululemon and TikToker Hubs Life to illustrate the risks of expanding too broadly or changing your core audience. They argue that successful marketing often requires targeting specific demographics, even if it means excluding others. Follow Trevor Crump on Instagram and TikTok @thetrevorcrump for more marketing insights and direct feedback. Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump