EP. 132 Viral Clips and Dirty Jokes: Dr. Squatch's Marketing Masterclass

Trevor Crump and Mark Goldheart dissect Dr. Squatch"s $1.5 billion acquisition by Unilever, exploring how the brand mastered viral marketing through controversial comedy, strategic sponsorships, and top-of-funnel content. They reveal insights on navigating today"s challenging e-commerce landscape, emphasizing the importance of standing out and taking a full-funnel approach. The hosts also discuss the shift in Meta"s effectiveness and the need for brands to think beyond immediate ROI. Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump