EP. 126 Trust in Branding: When "Off-Brand" Becomes Your Best Strategy

In this episode of the Unstoppable Marketer podcast, hosts Trevor Crump and Mark Goldhart discuss the concept of brand and its relationship to trust. They explore the effectiveness of "ugly ads" in digital marketing and challenge traditional notions of brand consistency. The hosts emphasize the importance of getting eyeballs on your brand and adapting marketing strategies to overcome consumers" aversion to being sold to. Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump