E274: Mastering the Power of Video: Building a Strong Personal Brand with Brandon T. Adams

If you haven’t tapped into the power of videos in building your personal brand, then you better start right after listening to this episode! Our guest for today is Brandon T. Adams, an Emmy Award-winning TV producer and co-founder of Rise and Record. Join us as we uncover the secrets to establishing a powerful personal brand through video. In this episode, we will dive deep into the significance of investing in the right mentors, creating the right content, and the power of branding. We will explore some power takeaways from our conversation, including building a personal brand through video, staying focused on the vision, and the importance of storytelling through video. Finally, learn how to create content that resonates with your audience and document your journey to success.  Here are some power takeaways from today’s conversation: Building a personal brand through video Staying focused on the vision The importance of telling great stories through video The power of spontaneous viral content The importance of having a “like and trust” Episode Highlights: [06:22] The Power of Video in Building Your Personal Brand It's been proven that when someone can see our eyes, they are more likely to trust us. And when we smile, we're perceived as kinder people. These psychological cues help to build likeability and trust, which is essential for a brand. But remember, a brand is not just about projecting a positive image; it's also what people say about it when the brand is not present. This is why video is such a powerful tool in building your brand. [28:52] Telling Great Stories Through Video It all comes down to telling a great story through video assets. Video is not only the future, but it is now. By leveraging the power of video content, you can create a lasting impact on your audience and achieve your goals. [31:26] How to Create Content Most of the content is created via phone due to the lack of investment in videographers and other resources. The primary concern for listeners is the value that the content can provide. Who you are, what you do, and how you can help others hold significant importance. Your personal brand is a reflection of who you are as a person. Elaborating on how you assist people through your services, events, programs, or agency can create a long-lasting impression on viewers. Consistently creating content with these elements can lead to direct messages, website traffic, and recognition on the streets. Documenting all of this can also be immensely beneficial. [40:38] The Power of Consistency in Building Your Personal Brand The more times someone sees you, the higher the probability of sales. Increased revenue enables you to support your family, contribute to good causes, and achieve personal well-being. Rather than being perceived as selfish or greedy, building wealth can help more people and create a better life. With only one life to live, it is imperative to invest in a mission and purpose for building a brand that benefits oneself, their family, and others. Resources Mentioned: Rise and Record @brandontadams Entrepreneurs Circle podcast is an On Air Brands production. On Air Brands is one of the leaders for launch, production, and promotion of top-rated business and real estate investing podcasts. Reach out to On Air Brands here ---> info@onairbrands.com  Learn more at: www.onairbrands.com Find and follow find Erik at: www.erikcabral.co Download Erik's FREE GUIDE to podcasting at: www.erikcabral.co/guide Check out this show and previous inspiring guests at Entrepreneurs Circle in Apple Podcasts. --- Support this podcast: https://podcasters.spotify.com/pod/show/erikecabral/support