E270: The Power of Multiplication and Chemistry with Joe Blackburn

Want to know the secret to scaling your business? Two words: multiplication and connection. In today’s episode, Erik Cabral speaks with Joe Blackburn, a distinguished coach, a financial planner, and founder of Lion’s Eye Coaching. Joe is big on accomplishing your goals and achieving success through taking a leap of faith with massive action – with a strategic direction. Listen in as Joe shares his wisdom and insights into the power of multiplication as leverage, and why AI cannot commoditize chemistry. Here are some power takeaways from today’s conversation: How to get the results you want The simple way to leverage a business: MULTIPLY Massive action and strategic direction Tips in finding a coach AI cannot commoditize chemistry Learning how to harness the chemistry between people Episode Highlights: [03:50] How to Get Results People generally lie to themselves about their numbers. They tell themselves that things are better than they are because it's a pacifier against the anxiety of running a business. But when you start to dig into it, it's generally not the case. The numbers don't lie, and so that’s where you need to start. Then figure out how much money you’re wasting as well as your goals. [13:32] The Power of Multiplication You’ve got to get better at multiplication and use it as a business leverage. Most people get stuck in addition where they just want to add one more thing. Maybe it's one client or one employee, which is a building block on it. But if you're really going to get big, you have to be able to multiply. And most of that isn't about skill set, but about mindset. If you want to take your business into eight figures, or you want to expand your footprint or go into areas you haven't, just multiply. [19:20] The Process of Multiplication Take a leap of faith with massive action with a strategic direction – and then we can get surgical with the tactics. But most people do it the other way around. They want to start with the strategic plan, deploy a couple of tactics and see if they work because they don't want to look stupid. Then they have faith. Well, that's not faith, because you already actually got some results. [32:25] AI Cannot Commoditize Chemistry Nothing compares to the chemistry between people because our souls know what is real. We have souls and we can’t commoditize that. There’s a humanity to it that we just can’t commoditize. There’s also that deep yearning for chemistry.  Resources Mentioned: www.realjoeblackburn.com  Entrepreneurs Circle podcast is an On Air Brands production. On Air Brands is one of the leaders for launch, production, and promotion of top-rated business and real estate investing podcasts. Reach out to On Air Brands here ---> info@onairbrands.com  Learn more at: www.onairbrands.com Find and follow find Erik at: www.erikcabral.co Download Erik's FREE GUIDE to podcasting at: www.erikcabral.co/guide Check out this show and previous inspiring guests at Entrepreneurs Circle in Apple Podcasts. --- Support this podcast: https://podcasters.spotify.com/pod/show/erikecabral/support