Ep 304: Crafting a Winning Strategy with Rick Elmore

Rick Elmore shares his inspiring story of how he turned his itch into a successful business venture. As a former athlete and medical device salesman, Rick's journey to entrepreneurship is both unique and intriguing. He talks about what drove him to pursue a Masters in Business Administration and what struck him during a marketing class that made him come up with the idea for Simply Noted. Rick emphasizes that finding a niche often happens organically, as your path finds you when you are constantly looking and working towards it. Throughout the conversation, Elzie and Rick discuss the importance of finding a unique value proposition for your business, the power of personalization, and the benefits of standing out in a crowded market. If you're an entrepreneur struggling to find your niche, or looking for ways to stand out in your market, this episode is a must-listen. Discover how Rick turned the incredible potential of handwritten notes into a thriving business. His journey and insights offer valuable lessons and inspiration for anyone seeking to build a successful and fulfilling business. Tune in now and learn how a simple idea can lead to a successful business venture. Episode Highlights 01:17 - I wouldn't say that I found Simply Noted. I felt like Simply Noted found me. I was in a marketing class and I had a professor going over the success rates in marketing and everything was super nominal, email, cold call, all the normal stuff. And then he ended the lecture saying, "Handwritten notes have a 99% open rate." I just thought that was such a believable stat because who doesn't open a handwritten note? So, I just thought it was a good business idea. There's a lot more in between and there's a lot more that came after, but that was really like the idea where the seed was planted. Handwritten notes can be a really good business idea if there's a cool, easy way to do it. Connect with Elzie LinkedIn Support the journey Join the Flame Starters Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with Rick Elmore LinkedIn Website Mentioned in this episode: Podcast Town Check out our services for your B2B brand! Grow With Podcast Town