Empowering Purpose-Driven Organizations with Chris Dufresne

In this episode, Dr. Travis Parry interviews Chris Dufresne, a seasoned expert in digital marketing and consumer experience. Chris shares his journey from working at Target and Alina Health to founding Vital Way Digital, a digital experience agency focused on helping purpose-driven organizations. The conversation explores the importance of supportive relationships in business, the need for authenticity in marketing, and the role of storytelling in connecting with clients. Chris emphasizes the significance of building genuine relationships, using social media positively, and integrating work and life in a post-COVID world.