Empowering Outdoor Adventures with Ultralight Gear | Derek Rasmussen of Outdoor Vitals

Join Pathmonk Presents as we talk with Derek Rasmussen, Marketing Director at Outdoor Vitals, a company crafting ultralight, performance-driven gear for backpackers. Derek shares how they target ultralight enthusiasts and through-hikers, solving the need for reliable, high-quality equipment. Learn about their top acquisition channel—paid advertising through strategic giveaways on Meta and Google—paired with Klaviyo email follow-ups. Discover their organic efforts via podcasts and YouTube, plus their unique approach to product testing in the backcountry. Derek’s insights on focusing on KPIs and avoiding vanity metrics offer actionable tips for e-commerce marketers aiming to drive growth. Tune in!