Employer Branding Isn’t HR’s Job—It’s Leadership’s Responsibility w/ Sue MacArthur

Are you struggling to attract top talent or wondering how to improve your company’s reputation as an employer?  In this episode, I interview Sue MacArthur, President of Strategic Talent Management, to explore the critical aspects of employer branding and its impact on overall brand success. Sue shares valuable insights from her extensive experience in HR and leadership, offering actionable advice for both startups and established companies.  Time markers: 00:34 Meet Sue MacArthur 01:40 The Importance of Employer Branding 02:31 Leadership"s Role in Employer Branding 02:39 Real-Life Examples of Employer Branding 09:48 Employee Feedback and Its Impact 12:11 Generational Differences in the Workplace 20:30 Challenges in Startups and Employer Branding 27:06 Sue"s New Podcast and Personal Branding   Get in touch with Sue MacArthur www.strategictalentmanagement.com www.linkedin.com/in/suemacarthur Get in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Amazon books Facebook: https://www.facebook.com/BridgetBrands Facebook: https://www.facebook.com/brigitte.bojkowszky Instagram: https://www.instagram.com/bridgetbrands X: https://twitter.com/BridgetBrands YouTube: https://www.youtube.com/@bridgetbrands Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist