Embracing Purpose Driven Design and Innovation with Todd Bracher

In this episode of Business as UNusual, host Alicia speaks with Todd Bracher, the founder of BetterLab. They explore the importance of purpose-driven design and its potential to revolutionize industries. Todd shares his insights on contextual-based design and the critical role of sustainability in modern business. Discover how aligning design with ecosystem dynamics and human-centered needs can lead to transformative outcomes. Topics discussed in this episode:Defining success in the context of sustainable innovationThe role of design in everyday life and problem-solvingPurpose-driven design: What it means and why it mattersOvercoming fears and embracing risk in the creative processTodd's upcoming projects and reflections on his journey Check out BetterLab website (betterlab.com) for more details. 🌿 Embrace sustainable innovation in your daily business practices. Think about the bigger impact! 🎨 Dive into your creative side, even if you're not a "designer." Your ideas could shape the future! 📚 Stay updated on Todd Bracher's work and get notified when his book launches. Visit toddbracher.com! The full transcript of this conversation is available at bicurean.com/bautranscripts3 Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands. Lightly edited and produced by BiCurean Consulting, BiCurean.com. Help us get the word out about the ways folks are innovating business to be better for us all. https://plus.acast.com/s/business-as-unusual. Hosted on Acast. See acast.com/privacy for more information.