Embrace the Sales Evangelist Role with Amelia Taylor

#102: Amelia Taylor joins Outbound Sales Lift to describe the role of sales evangelist and why more companies should consider investing in the position. An evangelist is focused on networking, connecting directly with prospects to build strong, trusting relationships. Amelia explains that evangelists typically use social media, making connections online then having one-on-one conversations with prospects. She believes that no matter what stage of growth a company is in, the sales evangelist role can help develop key relationships that drive sales. EPISODE HIGHLIGHTS The basics: Explaining the sales evangelist role01:27: What it means to be a lead evangelist03:28: The difference between a sales evangelist and an SDR06:42: Does the evangelist role sit in sales or marketing? Digging deeper: How to incorporate a sales evangelist role in your company10:34: The stage of growth during which companies should start thinking about a sales evangelist role19:07: The differences between social selling and evangelism Developing an evangelist: Doing it differently than “the way it’s always been done”20:47: Moving beyond cold calling to a different type of outreach23:35: Finding the right roles for your team