Elevate Your Visibility and Impact on LinkedIn With Benita Samuels, Episode 381

Today’s guest is someone who shares my love for one of the most powerful platforms out there—LinkedIn. LinkedIn is my platform of choice as well. It’s a space with less noise, where I can bring long-form content that showcases my teachings and engage in meaningful conversations about growing businesses and amplifying voices. Benita Samuel's mission is to empower professionals, especially women, to confidently show up, share their expertise, and step into their power. She has navigated some significant life transitions over the past year, and in today’s conversation, we’ll dive into how those moments have shaped her perspective and her path moving forward. We’ll also explore her guiding principle of “faith over fear”, why LinkedIn is such a valuable platform for personal branding, and how showing up authentically can open doors to incredible opportunities. In This Episode: Benita Samuels shares her journey of navigating profound life shifts, embracing uncertainty, and stepping into 2025 with renewed purpose, flow, and self-discovery. How she’s prioritizing self-care, processing grief with openness, and rediscovering gratitude, movement, and flow in this next chapter of life. Why LinkedIn is the go-to platform for authentic engagement, meaningful connections, and building a thought leadership presence. The importance of LinkedIn’s verification process, the impact of long-form content, and why more women need to take up space and be seen. Why your LinkedIn headline matters, how authenticity fuels opportunity, and the small shifts that can make a big impact in your presence online. Why comments on LinkedIn are more powerful than likes, how the algorithm rewards participation and key strategies for creating content that sparks real conversations. Benita Samuels is the CEO and founder of Visibility Solutions Group and a recognized leader in digital and social visibility. Named one of Denver’s top 15 LinkedIn experts in 2023, she helps professionals harness LinkedIn’s power to build connections, generate leads, and grow their businesses. With a deep understanding of digital strategy, Benita has trained hundreds of business owners and corporate leaders worldwide, teaching them how to boost brand visibility—without paid media. A Forbes-featured expert and dynamic speaker, she delivers actionable insights that empower professionals to elevate their presence and make a lasting impact in the digital space. “Owning your brand and being present in it strengthens you and your opportunities.” ~Benita Samuels To learn more about Benita, visit her website. You can also connect with her on LinkedIn and Facebook. Benita Samuels's Show Notes