Eggs 338: Profit or Perish - Marcel Petitpas Reveals Agency Success Secrets

Guest: Marcel Petitpas, CEO of Parakeeto Show Notes: Introduction [00:00 - 00:03]Host Ryan welcomes listeners to a new episode of Eggs! The Podcast.Introduction of guest Marcel Petitpas. Marcel Petitpas's Introduction [00:09 - 00:20]Marcel introduces himself and discusses his role at Parakeeto. Insights into Parakeeto [00:20 - 00:44]Marcel explains Parakeeto's mission to improve profitability for digital and creative agencies. The Profitability Challenge in Agencies [00:44 - 01:37]Discussion on common issues faced by agencies in measuring and managing profitability. Marcel's Professional Background [01:37 - 03:37]From sales and marketing at Apple to starting his own agency, Marcel shares his career journey. Venturing into VR and Facing Business Challenges [03:37 - 05:21]Marcel talks about his early venture into real estate VR services and the challenges encountered. Transition to Software Services [05:21 - 09:38]How Marcel's path led him to the software service industry and the inception of Parakeeto. Deep Dive into Agency Profitability Metrics [09:38 - 13:29]Marcel discusses essential metrics and strategies for ensuring profitability in agency projects. Value-Based Pricing and Its Implications [13:29 - 22:39]A conversation on the pros and cons of value-based pricing and time tracking. Client Management and Scope Definition [22:39 - 27:42]Strategies for defining project scope accurately and managing client expectations. Entrepreneurial Insights and Positioning [27:42 - 58:55]Marcel shares insights on entrepreneurship, the importance of positioning, and selecting the right clients. Conclusion and Contact Information [58:55 - End]Wrapping up the episode with final thoughts and how to connect with Marcel and Parakeeto. Relevant Links and Contact Info:Parakeeto Website: https://parakeeto.comMarcel Petitpas on LinkedIn: https://www.linkedin.com/in/marcelpetitpasEggs! The Podcast: https://eggscast.com Social Media Tags: #EggsThePodcast #AgencyProfitability #MarcelPetitpas #BusinessStrategy #EntrepreneurshipTips ---- Credits: Hosted by Michael Smith and Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM   The Carton: https://medium.com/the-carton-by-eggs Feature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28   The Eggs Podcast Spotify playlist: bit.ly/eggstunes   The Plugs: The Show eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pC On Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music!   Mike "DJ Ontic" shows and info djontic.com @djontic on twitter   Ryan Roghaar http://rogha.ar