Educate a Technical Audience with Brandon Gubitosa, Senior Content Marketing Manager at Plural #96

In this episode of The SaaS SEO Show, we interviewed Brandon Gubitosa, Senior Content Marketing Manager at Plural, and discussed technical content creation, online communities, content promotion, and more. ************************ Timestamps: (00:00) - Intro (01:05) - Who is Brandon Gubitosa? (02:26) - Brandon’s background. (07:58) - Biggest lessons from working at an agency. (09:36) - Can outsourcing for technical content work? (12:39) - Is there still space for content marketing agencies? (15:32) - How to communicate the value of content. (18:57) - Content strategy at Plural. (20:02) - Unique aspects of technical content. (22:21) - Is the technical audience consuming more content? (24:00) - How to evaluate a writer’s expertise for technical content. (26:24) - How do you ensure that technical elements are accurate? (29:12) - Content promotion and distribution at Plural. (32:33) - Online communities to connect with a technical audience. (34:38) - Brandon’s concerns about changes in search. (36:16) - The future of SaaS content marketing. (39:05) - Learn more about Brandon and Plural and get in touch. (39:56) - Outro ************************ Useful Links: Website: https://www.plural.sh/ Brandon on LinkedIn: https://www.linkedin.com/in/bgubitosa/ ************************ Stay Tuned: ► Website: https://minuttia.com ► YouTube: https://bit.ly/2BZJmhb ► LinkedIn: https://bit.ly/2DHaJNr ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.