Edible Brands CEO Somia Farid Silber

In this episode, Clint sits down with Somia Farid Silber. They dive into the incredible journey of how a young girl dipping strawberries in her family's store grew up to become the CEO of one of the most recognizable gifting brands in the world — Edible Arrangements. She shares how she’s leading the next chapter of the company, from expanding into new wellness markets with Edibles.com to innovating the in-store experience with Edible Next Gen. We also discuss leadership lessons, balancing family and business, using AI to personalize customer experiences, and how to future-proof a brand in both retail and e-commerce. Timestamps: 00:07 - Introduction and Early Business Experience 01:32 - Running a Family Business 02:48 - Launch of Edibles.com 04:37 - Sourcing and Product Selection 05:08 - Integrating AI in Business 07:20 - A Day in the Life of a CEO 08:28 - Mental Health and Well-being Strategies 09:48 - Impact of Tariffs 11:18 - Leadership Lessons 12:29 - Brick and Mortar vs. E-commerce 14:36 - Customer Response to Cannabis Industry Entry 15:44 - The Importance of Giving Chances 16:52 - Closing Remarks and Gratitude