Earn the Right: Leslie Venetz on Building Trust in B2B Sales

Modern B2B sales success lies in shifting from scripted selling to strategic listening—by elevating discovery calls and building trust through thoughtful messaging, Leslie’s approach turns reps into advisors and conversations into conversions. Dive into the latest episode of the B2B Go to Market Leaders podcast, where Vijay interviews Leslie Venetz, a B2B sales strategist and founder with deep experience navigating outbound sales in enterprise environments. Leslie unpacks her journey from learning the ropes in sales to helping SaaS companies refine their go-to-market strategies with bold, focused tactics. She emphasizes that real progress comes not from hustling harder but from selling smarter—prioritizing meaningful discovery conversations, segmenting accounts with care, and aligning messaging with executive-level pain points. Leslie’s methods helped one team double their close rate and trim nearly two weeks off the sales cycle by simply reworking their approach to AE discovery. The conversation explores everything from the mechanics of outbound strategy to why building your personal brand on social media is essential, not just for visibility, but for attracting talent and creating credibility. Leslie challenges the myth of company loyalty and shares why, in today’s landscape, your reputation is your leverage. Connect with Leslie Venetz on LinkedIn: https://www.linkedin.com/in/ramsba Connect with Vijay Damojipurapu on LinkedIn: https://www.linkedin.com/in/vijdam/ Brought to you by: stratyve.com