E94: Why You Should Think About Publishing More In Game Dev with Elizabeth Howard

Do you need game publishing to ship your game successfully? What does a leader in a publishing organization truly do? Join us for a conversation with Elizabeth Howard, an industry veteran with over 20 years of experience across Aspyr, 2K, and Bungie, where she led publishing and production. Elizabeth views game development and publishing as two parts working together to ship games, defining publishing as everything outside of dev. This episode explores the nature of game publishing, the historical dev-pub divide, and the need for greater integration and shared goals in today's complex market. What You’ll Learn in This Episode: Why publishing is about selling the game, not building it How shared goals between devs and publishers drive success The mistake most indie devs make Why every indie game needs a real publishing strategy What publishers really look for: risk, culture fit, and audience Why dev and publishing should be seen as one connected system Learn more about Elizabeth Howard: LinkedIn: https://www.linkedin.com/in/elizabethhoward Resources mentioned:: Aspyr: https://www.aspyr.com/ 2K Games: https://www.2k.com/ Bungie: https://www.bungie.net/ Digital Bandidos: https://www.digitalbandidos.com/ In today's complex and costly industry, strategic planning and effective estimation can help you succeed. Unfortunately, most studios don’t know how to estimate in a way that makes the time spent worthwhile. If you want to spend less time and get more value out of estimation, check out our Advanced Estimation Course: https://www.buildingbettergames.gg/advanced-estimation-course Connect with us: Ben’s LinkedIn: https://www.linkedin.com/in/benjamin-carcich/  LinkedIn: https://www.linkedin.com/company/building-better-games/  Instagram: https://www.instagram.com/buildingbettergames/#  Website: https://www.buildingbettergames.gg  YouTube: https://www.youtube.com/channel/UCZpMT-dUwQR-R4Mb4uub6Sw #GameDev #GamingIndustry #GamePublishing #BusinessOfGames #GameMarketing