E90 From Law to Skincare: Hyper Skin's Journey to Inclusive Beauty

Join us as Desiree Verdejo, the founder of Hyper Skin, shares her inspiring journey of transforming personal struggles into a skincare revolution. With a background in law and a passion for beauty, Desiree has built a brand focused on addressing skin concerns like hyperpigmentation, particularly for deeper skin tones. Hyper Skin is not just about beauty; it's about inclusivity and empowerment in skincare. In this episode, Desiree takes us through the process of founding and scaling Hyper Skin. She discusses the challenges of breaking into the beauty industry, the importance of understanding your market, and offers actionable insights for navigating entrepreneurship in a competitive landscape. Whether you're interested in beauty entrepreneurship, diversity in skincare, or stories of personal transformation, Desiree's journey is a testament to innovation, community, and impact. 🔑 KEY HIGHLIGHTS HYPER SKIN: REDEFINING SKINCARE FOR ALL Desiree introduces her brand, which focuses on under addressed skin concerns like hyperpigmentation, emphasizing inclusivity for all skin tones. FROM LAW TO BEAUTY ENTREPRENEURSHIP Learn about Desiree's pivot from law to the beauty industry, highlighting her entrepreneurial journey and how personal experiences shaped her business vision. BUILDING TRUST IN A LOW-TRUST SPACE Desiree discusses the challenge of establishing trust in the skincare market, where misinformation and ineffective products are rampant, and how Hyper Skin set itself apart. NAVIGATING MARKET SATURATION AND CELEBRITY COMPETITION Insights into how Hyper Skin competes in an industry increasingly crowded with celebrity-backed brands, focusing on niche targeting and community building. THE IMPACT OF AUTHENTICITY AND COMMUNITY Desiree underscores the significance of authenticity in brand messaging and the power of community in driving brand loyalty and success. ACTIONABLE ADVICE FOR ENTREPRENEURS Practical tips on finding your niche, the value of real customer feedback, and how to leverage social media for genuine brand advocacy. RESOURCES & LINKS Learn More About Hyper Skin: hyperskin.com Connect with Desiree on LinkedIn: linkedin.com/in/desiree-verdejo/ Podcast Website: foundersecretspod.com 🔔 FOLLOW US ON SOCIAL MEDIA Instagram: @foundersecretspod TikTok: @foundersecrets Twitter: @founder_secrets LinkedIn: Founder Secrets Podcast 🎧 LISTEN TO THE PODCAST Apple Podcasts: tinyurl.com/4h59tyer Spotify: tinyurl.com/4wjb26v8 ⚡ SPONSORED BY DASH Simplify your success with Dash! From CRM management to social media, bookkeeping, and more, Dash provides top-tier remote talent solutions so you can focus on growing your business. Learn more: hirewithdash.com 🔔 DON’T FORGET TO SUBSCRIBE! Enjoyed this episode? LIKE, COMMENT, and SUBSCRIBE for more inspiring conversations with world-changing founders.