E85 From Personal Adversity to Purpose-Driven Success: Mark DeRosa’s Journey in Benefits and Recovery

Join us as Mark DeRosa, Founder of Vantage Point Benefits and Co-Founder of Woodhaven Recovery, shares his inspiring journey from family tragedy to entrepreneurial impact. Motivated by his father’s workplace accident and personal experiences with addiction recovery, Mark has dedicated his career to solving complex challenges in employee benefits and creating safe spaces for teens in crisis. In this episode, Mark discusses balancing two mission-driven businesses, competing against tech giants in the benefits industry, and leading with integrity in every decision. Whether you're a business leader, aspiring entrepreneur, or passionate about making a difference, Mark’s story is packed with actionable insights and inspiration. 🔑 KEY HIGHLIGHTS FROM PERSONAL CHALLENGE TO BUSINESS PURPOSE Mark’s father’s workplace injury inspired him to build Vantage Point Benefits, a consultancy that simplifies HR, payroll, and employee benefits while putting people first. BUILDING A COMPASSIONATE BUSINESS MODEL Mark co-founded Woodhaven Recovery, a Pennsylvania-based residential program helping teens overcome addiction. His personal connection to the mission drives its success. NAVIGATING INDUSTRY COMPETITION In a market dominated by tech-driven platforms like Zenefits and Rippling, Mark emphasizes the importance of personalized, trust-based relationships over profit-driven models. BALANCING TWO MISSION-DRIVEN VENTURES With clear leadership structures and time management strategies, Mark juggles running Vantage Point while scaling Woodhaven Recovery’s impact. ADVICE FOR ENTREPRENEURS Mark urges founders to trust their instincts, hire early, and focus on long-term value. “Don’t chase trends—stay true to your purpose and your clients.” 🌟 RESOURCES & LINKS Learn More About Vantage Point Benefits: vantagepointbenefits.com Discover Woodhaven Recovery: woodhavenrecovery.com Connect with Mark on LinkedIn: linkedin.com/in/mark-derosa-4501894 Podcast Website: foundersecretspod.com Follow Us on Social Media: Instagram: @foundersecretspod TikTok: @foundersecrets Twitter: @founder_secrets LinkedIn: Founder Secrets Podcast 🎧 LISTEN TO THE PODCAST Apple Podcasts: tinyurl.com/4h59tyer WATCH THE PODCAST YouTube: https://www.youtube.com/@foundersecretspod ⚡ SPONSORED BY DASH Optimizing workflows with top-tier remote talent for tasks like CRM management, social media, bookkeeping, and more. Focus on growing your business—Dash takes care of the rest! For more information, visit: www.hirewithdash.com 🔔 DON’T FORGET TO SUBSCRIBE! If you enjoyed this episode, make sure to LIKE, COMMENT, AND SUBSCRIBE for more inspiring conversations with world-changing founders. 🏷 TAGS #FounderSecrets #Entrepreneurship #EmployeeBenefits #TeenAddictionRecovery #Leadership #MissionDrivenBusiness