E81 - The Personalisation Advantage in the Age of AI - Podcast with Mark Abraham

Welcome to the podcast that explores the evolving landscape of change management, leadership, and transformation. In today’s episode, I’m thrilled to be joined by Mark Abraham, Managing Director at Boston Consulting Group (BCG) and author of the bestselling HBR book, Personalized: Customer Strategy in the Age of AI. With over 20 years of experience, Mark has worked closely with global CEOs, CMOs, and CXOs, helping them tackle complex business challenges and deliver breakthrough 1:1 customer experiences. At BCG, he founded and leads the company’s Global Personalization business.  Mark brings a wealth of knowledge on how AI is reshaping customer experience, the ethical considerations of data usage, and how businesses can implement personalization at scale. We explore the strategies that drive success, the barriers to adoption, and how AI can be the game changer in the dynamic world of personalization.  I am thrilled to have Mark chatting with me today. About Mark I am Managing Director and Senior Partner with Boston Consulting Group and author of the bestselling HBR book, Personalized: Customer Strategy in the Age of AI. At BCG, I founded and lead the company’s Global Personalization business, helped found our firm"s AI arm, BCG GAMMA, comprised of thousands of data scientists and engineers, and lead our work in the restaurant sector. As head of the firm’s Marketing, Sales & Pricing Practice in North America, I work with global CEOs, CMOs and CXOs on complex, multifaceted business challenges. Over the course of my 20+ year tenure at the firm, I have overseen end-to-end transformation programs for iconic clients in a wide range of industries and built BCG into a globally recognized leader in helping brands deliver breakthrough 1:1 customer experiences. I hold an MBA with high distinction from the University of Michigan Ross School of Business and a BA in business studies from Oxford Brookes University.  Outside of BCG, you might find me off the grid on some of the great hikes of the world in places like Iceland, Patagonia, Australia & New Zealand or my Pacific Northwest home along with my two sons and partner, Jason. I grew up across three continents in Europe, China and US, learned five languages, and love meeting new people across cultures. Contact Mark Mark’s Profile linkedin.com/in/markabrahamai WWW https://www.personalizedthebook.com/ Send us a text Ali Juma @The Inner Game of Change podcast Follow me on LinkedIn