E358: The Role of Branding in Business Transformation with Jackie Bebenroth

Jackie Bebenroth, a seasoned branding expert with over 20 years in the industry, has guided more than 80 brands, helping leaders uncover and evolve their true purpose. She uses smart branding decisions to require a clear objective perspective untethered from limiting emotions and perceptions. That's why she's developed a set of ‘Poductive Distancing’ techniques that are designed to help leaders gain reliable insights and grow into the future with unwavering clarity and confidence.