E328 | Mastering RevOps: Insights from Industry Leaders (UPGRADE’24 Panel Discussion)

In this special episode, we hear from Dominic and other industry experts (Michelle Hulse, Director of Revenue Operations at PAX8, Paweł Nicał, a pioneering RevOps expert from Poland) from the UPGRADE'24 conference.  Revenue Opertions is at the heart of this panel discussion. Listen in to how aligning sales, marketing, and finance creates a seamless customer journey. Michelle shares examples from PAX8 and how they revolutionised their lead handling with data-driven strategies. Dominic provides a walk through of the strategic implementation of OKRs and how RevOps can drive sustainable growth without the need for constant funding. Paweł discusses the critical metrics for RevOps success and the role technology plays in this unified approach. Real-world examples are shared of optimising sales performance, leveraging AI for operational efficiency, and the philosophical underpinnings that make RevOps a game-changer across industries—from SaaS to any business with a recurring revenue model. Whether RevOps is a buzzword or the future of strategic alignment, this discussion reveals its undeniable impact on business agility and growth. TakeawaysCollaboration is Key: Revenue Operations joins the dots between Marketing, Sales, and Customer Experience providing a seamless workflow instead of silos.Strategic Growth through OKRs: Objectives and Key Results are significant for structuring tasks and teams.Tech and Innovation in RevOps: pioneering technology tool 'Clay,' which integrates various data sources and automates processes, enabling "all bound" operations.AI can automate data collection, but humans will always lead creative strategic decisions. Timestamps (03:35) Panel Introductions from Karol Popa: UPGRADE’24 (05:31) What is Revenue Operations? (08:51) Is RevOps A New Way Forward or Just A Buzzword? (13:53) When To Bring RevOps Into Business. (18:03) Example of RevOps Teams in Pax8. (22:13) Silo Focus Needs To Align. (23:37) Steps To Start With RevOps In Your Business. (26:33) Different Functions In A RevOps Team. (29:00) Strategic Growth Opportunities. (34:21) Aligning Teams With Data. (38:03) Real Impact and KPIs. (44:19) Segmentation of Ideal Partner Profile. (49:16) Technologies For Effective RevOps. (55:37) AI in Revenue Operations. (58:22) Boldest Experiments Within RevOps. (01:03:39) Use RevOps To Drive Innovation & Strategic Change. About UPGRADE'24 The UPGRADE'24 conference took place on 21-22 November 2024 in Wrocław, Poland. Organised by ITCorner, the event focused on the technology sector and catered to business owners and C-level executives in the IT industry. The conference addressed strategies for adapting to market changes, methods to enhance business growth and profitability, and opportunities for networking and knowledge exchange with industry leaders. Attendees participated in talks, workshops, and panels designed to help businesses stay competitive during rapid technological transformations. For more information about UPGRADE'24, please visit www.letsupgrade.pl or search for #UPGRADE'24 on social media platform. Follow UPGRADE'24 Website: https://letsupgrade.pl  About Dominic Monkhouse Founder of Monkhouse & Company, Elite Business Coach and CEO Mentor, author of two smash hit books 'Mind Your F**king Business' and 'F**k Plan B’ and Host of the Top 2% Global Podcast 'Mind Your F**king Business’; Dominic Monkhouse is on a mission to demystify business growth. As a Founder and CEO, he has a track record scaling up award-winning technology service businesses and has been called ‘Britain’s best boss’ for his habit of...