E301: Laura Martin - Choosing your own adventure

Learn more about Laura at: https://glindagroup.com/ Highlights include: 💡 The courage to walk away: Why Laura and her co-founder turned down a massive client—and what they gained. 🔄 From rivals to collaborators: How trust turned competition into a game-changing partnership. 🧠 Why culture is performance infrastructure: Laura explains why investing in team dynamics isn’t a “nice-to-have”—it’s business-critical. 🧭 Leadership without titles: How everyday choices shape team culture more than org charts ever could. 🌍 Volunteering and humility: Laura shares how working with refugees reshaped her view of leadership, resilience, and humanity. Packed with practical insight, personal stories, and powerful reframes, this episode is a masterclass in designing work—and life—that aligns with who you are. "When people are involved, things get complicated. But that’s exactly where the magic happens." — Laura Martin Time Stamps: Show Notes with timestamps   👧 [01:53] Growing up in rural Minnesota: big dreams about entrepreneurship from her six years. 🎯 [04:18] Her epiphany in highschool: growing career in corporate, then later in startups. 👩‍💼 [07:30] Choose your adventure: being curious and choosing interesting areas of business. 🔑 [09:34] Cooperating is the key: creating Product of the Year in 2017 with Jordan Birnbaum. ‼️ [13:54] It takes courage to choose your vision over big revenue: don't sacrifice your peace of mind serving clients that are not aligned with you. ‼️😇 [17:32] Leader development challenges: solving problems crafting messages, team and culture performance in organisations. ⚠️ [21:58] When people are not interested in the work, or caring enough: Business thrives when workers are happy. 😍 [23:08] Her volunteering in mediation: now working with refugees and immigrants. 🥅 [27:15] Don't underestimate the importance of the human experience at work. ⚡ [28:24] Sense of adventure makes Laura tick: looking forward to exciting things in life.     Please leave a review or send us a Voice note letting us know what you enjoyed at: Back2Basics reconnecting to the essence of YOU (podpage.com) Follow us on IG and FB @Back2BasicsPodcast