E197: John Elkington on five decades of pioneering corporate sustainability and his latest book, 'Tickling Sharks'

In this compelling discussion, John Elkington, delves into his five-decade experience advocating for corporate responsibility and sustainability and discusses his latest book, "Tickling Sharks," which combines his personal memoir with a manifesto for future action. John reflects on the evolution of the sustainability agenda, highlighting significant milestones and challenges along the way. He recounts his early struggles to engage businesses in the environmental movement and the eventual widespread adoption of sustainability practices. Elkington addresses the current state of corporate sustainability, expressing concerns about the politicization of the agenda and the slow pace of change. Looking ahead, Elkington emphasizes the need for systemic change, urging businesses to adopt innovative approaches, underscoring the importance of resilience and regeneration, as well as collaboration with diverse stakeholders to create a sustainable and equitable future Author, advisor and serial entrepreneur, John Elkington is a pioneer in the world of corporate responsibility and sustainable development. John has been at the forefront of sustainability thinking for five decades and is widely recognized as one of the founders of the global sustainability movement, He is credited with coining influential terms such as 'green growth,' 'triple bottom line,' and 'people, planet, and profit.” John is also co-founder of four environmental and sustainability businesses, and has served in over 70 boards and advisory boards. He is founder and chief pollinator of Volans, a future-focused business working at the intersection of sustainability, entrepreneurship and innovation.  John is the author or co-author of some 20 books; his latest, Tickling Sharks, is a memoir of his pioneering work in developing and promoting corporate sustainability.