E13: Disrupting the $60 Billion Sports Sponsorship Market with CEO Ishveen Jolly of OpenSponsorship

In today’s episode, we speak to Ishveen Jolly, Founder and CEO of OpenSponsorship – the largest two-sided global marketplace for sports sponsorship. Ishveen talks us through how she left the consulting world to follow her love for sports and make that her career. She decided to uproot and move to India and found herself working with the Mumbai Indians IPL Team and big brands such as Hero Honda. She spotted an opportunity in the sports sponsorship market for a cross border global marketplace and founded OpenSponsorship. Today, OpenSponsorship is the largest marketplace connecting brands and smart marketers to over 12,000 professional athletes worldwide. They use analytical insights AI and proprietary algorithms to leverage technology and data to create meaningful partnerships and revolutionise the sports sponsorship model. OpenSponsorship has completed over 10,000 deals through the platform, covering over 160 sports in 120 countries highlighting their global reach. Athletes on the OpenSponsorship platform include the likes of Tiger Woods, Karim Benzema, MS Dhoni and Caroline Wozniacki, and they work with brands such as Foot Locker, Time Inc and Levi’s. Investors of OpenSponsorship include Serena Williams and David Blitzer, owner of NBA team Philadelphia 76ers, and co-owner of Crystal Palace Football Club. In our conversation we also discuss the challenges Ishveen has faced in her journey along with what is next for OpenSponsorship where she feels an opportunity also exists in the music industry. OpenSponsorship: https://opensponsorship.com/ Episode recorded in March 2022 Business Over Chai Resources Our mission is to share startup stories that will inspire the next generation of entrepreneurs across the South Asian community. #businessoverchai Co-hosts: Andy Paul & Sunny Nagi - Website: https://www.businessoverchai.com/ - Instagram: https://www.instagram.com/businessoverchai/ - Facebook: https://www.facebook.com/businessoverchai - LinkedIn: https://www.linkedin.com/company/business-over-chai-podcast - Twitter: https://twitter.com/bizoverchai - Linktree: https://linktr.ee/businessoverchai Give us a review! If you enjoyed this episode please leave a 5 star review wherever you're listening! Don't forget to subscribe and share this podcast with your friends and family! Disclaimer The views and opinions expressed in this podcast are of the guest and/or co-hosts and are not representative views held by employers or other related parties.