E124: An Interview with Sarah Becherer and a Conversation about The Parketing Collective

DESCRIPTION Sarah Becherer, VP of Marketing at Ocra and Co-Founder of The Parketing Collective, discusses parking, marketing and The Parketing Collective. SPONSORS This episode is brought to you by Parker Technology, the customer experience solution of choice for the parking industry. Our solution puts a virtual ambassador in every lane, to help parking guests pay and get on their way in under a minute. Whether you utilize our customer service team, your team in conjunction with our software platform, or a combination of both, we help you capture revenue, provide better customer service, enable your staff to focus on higher priority tasks, and keep traffic moving. With the Parker Technology solution, you’ll also enjoy access to real-time call data and recordings. Learn more at parkertechnology.com/parkingpodcast and subscribe to our podcast “Harder Than It Looks: Parking Uncovered.” This episode is brought to you by Eleven-X. Take control of your parking with eXactpark, a smart parking solution that provides real-time occupancy monitoring at the stall level and powerful data insights. eXactpark enables drivers to quickly and easily find available parking while helping organizations balance their parking space use, better manage the curbside, reduce congestion and offer optimized programs and policies for a better parking experience for all. Learn more at eleven-x.com. This episode is brought to you by Parkmobile. Parkmobile, a part of EasyPark Group, is the leading provider of smart parking and mobility solutions in North America, using a contactless approach to help millions of people easily find, reserve, and pay for parking on their mobile devices. Learn more about parkmobile.io. This episode is brought to you by Parkalytics. I wish this solution was around when I was an operator and consultant doing parking studies and chasing parking lease deals. What Parkalytics does is that they will take drone images of parking lots and/or on-street parking for a given time period and then upload those images into their parkalytics software. Within a matter of seconds, it will provide you parking counts, turnover studies, utilization studies, you name it. You can now wow your clients or supervisors by having a complete snapshot of the parking usage for a fraction of the price of a traditional parking study. Learn more at parkalytics.com. WEBSITES AND RESOURCES https://www.parkingcast.com/ https://eleven-x.com/ www.parkertechnology.com/parkingpodcast https://parkmobile.io/ https://www.parkalytics.com/ http://www.parkingmerchantprocessing.com/ https://www.parkingcast.com/pca https://www.linkedin.com/company/parketing-collective/ https://getocra.com/