E-commerce Client Acquisition for Niched Services | Rebecca Fowler from Industrial Maid

Join us as we welcome Rebecca Fowler from Industrial Maid, a company dedicated to improving indoor air quality for industrial and commercial businesses.  In this insightful episode, Rebecca shares her expertise on baghouse filtration solutions and the importance of clean air in workplaces. She discusses Industrial Maid's dual approach to client acquisition, balancing distribution channels with e-commerce strategies. Rebecca also offers valuable insights on content marketing, customer education, and staying up-to-date with industry trends.  Learn about the challenges of SEO, the benefits of automation, and the importance of adaptability in marketing strategies.