E. 104 Unpacking purpose-driven leadership with flaconi’s Alexandra Szarmach (Live)

Today’s episode marks an exciting milestone: it’s the official launch of our year-long partnership with flaconi, Germany’s leading online retailer for beauty and perfume. Flaconi stands for more than just beauty products, it’s a brand that celebrates diversity, mental well-being, empowerment, and culture. Values that align deeply with what we do here at WAA. And to celebrate this moment, we’ve planned this special edition of the show. Alexandra Szarmach is flaconi’s CHRO and Managing Director. With a background that spans sales and HR at global giants like Sephora, Alexandra brings both business savvy and a deep, human-centered leadership style. She opened up about what it means to lead through values, to support mental health in the workplace in tangible ways, and how she is creating inclusive space for women to rise across industries. This conversation goes beyond titles. It's about real leadership, the messy parts of growth, and the strength it takes to build inclusive, thriving cultures. Read more about the Women Authors of Achievement (WAA) Podcast via waa.berlin/about Follow us on Instagram & find us on LinkedIn Subscribe to our newsletter via waa.berlin/newsletter ★ Support this podcast on Patreon ★