Fran Biderman-Gross & Mike Michalowicz , How to Drive Profit with Purpose

Eradicate Entrepreneurial Poverty with Mike Michalowicz

23 Jun 2020 • 26 min • EN
26 min
00:00
26:12
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Mike Michalowicz who simplifies entrepreneurship to make every leader's dream achievable, even in the most uncertain times. Over the years, he has traveled the globe speaking with thousands of entrepreneurs for this very purpose.  Mike is the author of Profit First, Clock Work, Surge, The Pumpkin Plan, and his newest release, Fix This Next. By his 35th birthday, he had founded and sold two companies, one to private equity and another to a fortune 500.  Today he's running his third multi-million dollar venture, Profit First Professionals. Through his business, books, television appearances, and keynote speeches, Mike shares with authority and profitability with the world. In this episode… Even before the global health crisis, 83% of small businesses lived paycheck-to-paycheck and client-to-client, leaving promising entrepreneurs with barely any profit at all. Over their decades of experience, Mike Michalowicz and Fran Biderman-Gross have each theorized different ways that business leaders can survive and thrive in the face of adversity. The intriguingly controversial title of Mike’s famous book, “Profit first,” does not intend to place profit before people or purpose. Instead, Mike’s wise advice is to flip the classic accounting equation and put profit before expenses. Both Mike and Fran agree that purpose drives profit and passion plays a pivotal role in success. In Mike’s own words, “the biggest determinant of success is how determined we are to have success.” Join these two successful entrepreneurs and authors as they discuss the cyclical relationship between profit and purpose and what it means for your business. Stay tuned.

From "How to Drive Profit with Purpose"

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