Donald Kelly | The 3 Types of Cold Emails That Are Landing Meetings in 2025

Someone recently asked me, “How can I send an email that prospects actually like and reply to?” I’m going to answer this question and share three types of emails that land appointments for sellers. Check it out and be sure to connect with me on LinkedIn. Level 1: Probing EmailsThis email shares that you’re unsure if the prospect is the exact fit for your company or if they even have a problem. You just know that they match your ICP, and asking them questions will let you know if they need your services or not.Despite what you think, there are benefits to sending probing emails. This is how you get an idea of what a company needs help with, at least from the ones who respond. Even though it’s the weakest cold outreach level, it’s still beneficial. Level 2: Relevant EmailsWhen probing emails become less effective, it’s time to switch to sending a relevant email. This is where you look for specific triggers that are causing a prospect to have issues.For example, maybe you start reaching out to people who have HubSpot and you know people who use this tool may have issues with customer service portals. You can reach out to prospects who use HubSpot and let them know that you have a solution that can help them out. Level 3: ReferralThere are two sides of referral emails: internal and external sources. An internal email may come from the person you spoke to from the relevant email, and you can let the next person know that you spoke with them and they told you to reach out to the next person.Try following these three levels of emails to get your next appointment. “Prospects get an average of 100 to 200 emails per day. There are three buckets of emails you need to send to get responses from these prospects.” - Donald Kelly. Resources Connect with me on LinkedIn and send me a message for more help with cold outreach, or send me an email: donald@thesalesevangelist.com If you need more help elevating your sales game, join my Sales Mastermind Class. Sponsorship OffersThis episode is brought to you in part by Hubspot. With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.This episode is brought to you in part by LinkedIn. Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.This episode is brought to you in part by the TSE Sales Foundation. Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin. Credits As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey<a href="https://tsesales.typeform.com/to/lc5yAa8P" rel="noopener noreferrer"...