Don't Wait Until It's Perfect: Melissa Bernstein's 80% Rule That Built An Empire

You may know Melissa Bernstein as thee “Melissa” from the world famous “Melissa and Doug,” billion-dollar toy company, which has created over 10,000 toys for kids around the world since she confounded the company in 1988. In fact, your kids may have some of their products! In this episode, Melissa tells Moshe how she and Doug turned their business into an empire, and why you should never wait until your product is "perfect" before releasing it. Plus, she shares why they're so passionate about their new venture, Lifelines. If you enjoy this episode, please consider leaving a rating and a review. It makes a huge difference in spreading the word about the show and helps us get more great guests.  Thanks for listening! Check out Melissa and Doug's new venture Lifelines at https://www.lifelines.com/ Follow Moshe on social media: Facebook: https://www.facebook.com/MoshePopack/ Instagram: https://www.instagram.com/mpopack/ YouTube: https://www.youtube.com/@mpopack   Topics:   0:00 – Intro2:45 – Origin of “Melissa and Doug Toys”5:45 – The “no outside funding” mentality7:00 – Working with your spouse10:30 – Their first big success13:00 – Learning from failure17:00 – Exiting their company22:00 – Melissa’s entrepreneurship book28:00 – Why they created Lifelines32:00 – Be intentional every day