"Don't think algorithm, think audience": making data work for you in online content

Digital content strategist and kids IP specialist Nico Lockhart shares what producers can learn about audience development and content production from YouTube. We discuss the opportunities and challenges for creatives and businesses working with online programming, as Lockhart shares the importance of a good thumbnail, why a viral video could take years, and how the direct-to-audience model is evolving with its audience, and the parallels between so-called traditional media and online media production. Resources Learn more about developing kids IP for YouTube with Nico Lockhart via the Kids IP Incubator webinar. Find out more about the Kids IP Incubator workshops and the successful online teams  here.  Interested in developing online content? Check out Screen Australia's Online Funding Podcast episode.