Don't Make These Mistakes With Facebook Ads (With Special Guest Anna Shipley- Flourish Digital)

Send us a text Anna Shipley, a Facebook ads expert, shares her journey and insights into running successful Facebook ads for e-commerce businesses. She emphasizes the importance of understanding your customer and having a well-designed website before starting Facebook ads. Anna also discusses the common mistakes people make with Facebook ads, such as constantly changing the ads and not having enough content. She highlights the need for consistency in social media and email marketing to support the ads. Anna advises businesses to carefully consider their budget and financial sustainability when running Facebook ads. The principal themes of the conversation are: 1) Riding the storms in Facebook ads, 2) Knowing your numbers and margins, 3) The importance of bundles, and 4) Investing in a Shopify website. TakeawaysUnderstanding your customer and having a well-designed website are crucial before starting Facebook ads.Consistency in social media and email marketing is essential to support Facebook ads.Avoid common mistakes like constantly changing ads and not having enough content.Carefully consider your budget and financial sustainability when running Facebook ads. Don"t panic if your Facebook ads have a bad week or day, ride the storms and trust the process.Good margins are crucial for running successful Facebook ads and acquiring customers.Bundles can be a great strategy to increase revenue and profits, especially for low-priced products.Investing in a Shopify website is worth the cost as it integrates easily with other platforms and provides a user-friendly checkout experience. Chapters 00:00 Introduction and Background 02:14 How Anna Got Started in Facebook Ads 03:57 Essentials Before Getting Started with Facebook Ads 05:45 The Importance of a Well-Designed Website 08:48 Monitoring Metrics and Optimizing Ads 11:35 The Role of Email Marketing and Social Media 14:11 Lessons Learned from Running Facebook Ads 18:18 Considering Budget and Financial Sustainability 20:19 Introduction and Lessons Learned 22:45 The Power of Bundling Products 26:05 Why Shopify is the Best Choice for E-commerce 31:06 The Cost of Doing Business 34:35 Building a Strong Foundation for Success Facebook ads, e-commerce, customer understanding, website design, content creation, retargeting, metrics, budget, financial sustainability, Facebook ads, riding the storms, knowing your numbers, margins, bundles, Shopify webs Support the show I"m Mel Robbins! from @thelotco Register for my FREE webinar here to help you Build a Thriving Product Business https://www.thelotco.com/trainingfree And if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale program Find more details at https://www.thelotco.com.au/ Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand. Over 25 years in Retail and Wholesale Sales and Marketing. Grab my 8 step checklist on building a profitable product business.