Ditching the Traditional Path: How This Founder Cold Emailed Her Way to Taylor Swift & Build a Cult Brand with Aliett Buttelman, Co-Founder of Fazit

Aliett Buttelman is the co-founder of Fazit, a beauty brand revolutionizing skincare and makeup with effortless, innovative patches. Aliett’s journey wasn’t without its struggles. Before building Fazit, she faced rejection and setbacks that taught her invaluable lessons in resilience. From a career in modeling to consulting for beauty brands, she encountered her fair share of doubt. But in those moments of adversity, she found the strength to push forward. Alongside her co-founder, Nina, Aliett built Fazit from the ground up, creating products like acne patches and glitter freckles. Their breakthrough moment came when Taylor Swift was spotted wearing their Glitter Freckles—sending sales and web traffic skyrocketing by over 3,500% and generating seven figures in just 48 hours. In this week’s episode, Aliett shares her entrepreneurial journey, reflecting on her path from fear and rejection to building Fazit. She discusses the lessons learned from her first skincare venture and the advantages of forging a non-traditional career path. Aliett opens up about the challenges of fundraising, the value of resourcefulness, and the sacrifices made to build a brand without a “formal” corporate background. She also highlights how manifestation and social media played a crucial role in scaling Fazit. Aliett dives into the emotional experience of seeing Taylor Swift wear their Glitter Freckles, breaking down the exact steps they took to get their product into her hands—and how that moment changed everything. She also discusses the importance of community engagement, product development, and staying true to your vision, even when the road ahead feels uncertain—and so much more. In this episode, we’ll talk to Aliett about: * The benefits of not “picking a lane” in life. [03:15] * Fear can be a powerful motivator to create opportunities. [05:35] * Aliett’s evolving relationship with fear and rejection. [07:15] * The creativity, resilience, and risks behind building a brand. [09:44] * The power of cold emailing for entrepreneurs. [13:40] * Sacrifices involved in self-funding a business. [17:49] * The inspiration behind Fazit’s makeup patches. [20:29] * Overcoming fundraising challenges with persistence. [25:45] * Growing organically through social media. [30:13] * Fazit’s glitter freckles: the top-selling product. [34:54] * Rebranding Fazit and preparing for Coachella. [37:12] * How Aliett got Fazit glitter freckles to Taylor Swift. [39:19] * Navigating rapid growth with strategic planning. [48:00] * Manifesting success through ambitious goal-setting. [51:44] This episode is brought to you by Beeya: * If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle. * Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10. Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri * Website: https://www.behindherempire.com Follow Aliett:  * Instagram: https://www.instagram.com/fazitbeauty * Instagram: https://www.instagram.com/aliettbutts * Website: https://fazitbeauty.com/ Hosted on Acast. See acast.com/privacy for more information.