Distinction in Speaking: From Being Different to Being Unique with Scott McKain

If you’re having difficulty differentiating yourself from other speakers and meeting planners can’t distinguish you, then you definitely want to listen to this episode featuring Scott McKain. He discusses the importance of standing out and becoming distinctive in your field and shares valuable insights on accomplishing this.   Scott has achieved the Certified Public Speaker designation from the National Speakers Association and has been inducted into the Professional Speakers Hall of Fame. He is the best-selling author of Iconic, the soon-to-be-released The Ultimate Customer Experience, and other popular business books.   Takeaways - The importance of distinction in speaking - Finding unique ways to communicate effectively - Making speeches personal and valuable to the audience - The shift from lectures to personal talks and conversations with the audience - The importance of repeat and referral business for successful speaking engagements - The value of connecting with the audience - The importance of personal stories in speaking - The benefits of practicing and coaching - The power of storytelling - The advantage of having a signature story - Having a differentiating factor that sets you apart - Being remembered beyond a good speech   Resources - ScottMcKain.com - The Captivating Public Speaker on Amazon - https://www.amazon.com/dp/B0BJ8HRPWC