Episode 188: Daniel James, CEO and Founder, Mint Performance Marketing, Los Angeles, CA, USA

Daniel James has a unique mind for performance growth marketing because he has successfully navigated the wave of digital trends and the social media landscape from the early days of MySpace to influencer marketing and everything in between. What you get with Daniel is an innovative mind with an edge of 'been there done' that practicality that delivers results and this is what makes him a man worth listening to. Mint Performance Marketing is a full-service growth marketing agency working with e-commerce brands across everything from creative influencer marketing, paid advertising on social and Google as well as email, SMS, and website development. In 2021, the business was acquired by Social Chain, a world-leading social media and e-commerce group, but Daniel remains at the helm. So what did we learn from our sit down with Daniel? - Various digital platforms and the challenges and myths around metrics. - That what must remain true of any brand is a real focus on customer experience and customer attention. - How businesses are on a race to the bottom if they are not increasing the lifetime value of existing customers. If you're only ever scaling the front end of the business, but you're not paying attention to retention you will be in trouble. - That you need an ecosystem that allows you to understand your business and be able to plan and therefore measure how effective your marketing is being - but also be looking for what you are missing in opportunity. - You need to have a 360 aspect of customer acquisition but it must allow space for creative testing, lots of social proof and influencers support backed by a really cohesive paid retention strategy. Part of the Digital/Social Media Landscape since 2004, Daniel James has led digital strategy at companies including MySpace, AOL, and Turn for some of the world's most successful companies. Today, he heads up Mint Performance Marketing, a full-service performance marketing agency based in LA with a growing global footprint, whose mission is to accelerate growth for disruptive DTC/eCommerce brands through cutting-edge strategies across creative, influencer marketing, paid social, paid search, email and sms.   Connect with Daniel: LinkedIn: https://www.linkedin.com/in/danieljamesgraham/ Website: https://www.mint-performancemarketing.com/ Connect with Allison: LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/ Website: DisruptiveCEONation.com Twitter: @DisruptiveCEO    #CEO #startup #startupstory #founder #founderstory #business #businesspodcast #podcast #selfhelp #selfservice               Learn more about your ad choices. Visit megaphone.fm/adchoices