Disrupting Home-Sharing with Bo Abrams from Kommu

Bo Abrams is the founder of kommu ("koh-mu"), a connected home-sharing and travel platform that links users with their network and lets them host trusted friends, interest groups, and communities in their homes on their terms. In this episode, Bo Abrams, founder of Kommu, shares his journey from hedge funds and VC to launching a connected home-sharing and travel platform. Bob discusses the inspiration behind Kommu, differentiating from Airbnb, and building trust in a competitive marketplace. He explores strategies for scaling, maintaining affordability, and expanding into key cities. Bob also talks about social-driven travel trends among millennials and Gen Z, leveraging marketing hacks, achieving product-market fit, and much more! Timestamps [00:02:15] Bob's journey from hedge funds and VC to startups and joining Steelhouse. [00:04:00] The impact of experience at Canyon Partners on Bob's startup journey. [00:07:45] Inspiration behind starting kommu and differentiating it from Airbnb. [00:10:30] Explanation of kommu 's pricing strategy for affordable stays. [00:13:00] Expansion strategy of kommu  from Los Angeles to other cities. [00:15:00] Addressing the chicken-and-egg problem of supply vs. demand in marketplaces. [00:18:15] Trust and safety mechanisms for both hosts and guests on Como. [00:21:45] Impact of kommu 's business model on traditional hotel industries in high-cost areas. [00:24:00] Exploring millennials and Gen Z attitudes toward travel and homeownership. [00:26:30] Marketing strategies, including social proof and growth hacks, used by kommu . [00:29:00] Lessons on branding and messaging to resonate with target customers. [00:32:00] Metrics kommu  uses to measure user retention and engagement. [00:35:00] Discussion of product mistakes and the importance of focusing on design. [00:38:00] Challenges founders face in achieving product-market fit. [00:40:45] Advice for founders to differentiate themselves in a competitive travel industry. [00:44:00] The role of AI in scaling personalized experiences in travel. Bo’s Links  LDN– https://www.linkedin.com/in/bo-abrams/ Website –  https://www.gokommu.com/ My Links  Podcast: https://lifeselfmastery.com/itunes YouTube:  youtube.com/lifeselfmastery Twitter: https://twitter.com/rohitmal LinkedIn: https://www.linkedin.com/in/rohit857/ Agency: https://bit.ly/41YuNnx