Discover What's Brewing in Our Podcast Rebrand! | 5 Signs It May Be Time for Your Brand Makeover (Greats Hits Replay) - #165

06 Feb 2024 • 23 min • EN
23 min
00:00
23:29
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The Sticky Brand Lab podcast is undergoing a rebranding overhaul. Co-hosts Lori and Nola explain the reasons behind the rebrand and share hints of what"s to come in future episodes. Then, find out the difference between a rebrand and a refresh, and learn five indicators that suggest it may be time to change or update a brand. Hear examples of successful rebrands from various companies. You’ll learn the importance of a cohesive brand identity and the need to stand out from competitors.  Key Time Stamps   00:00 Podcast Update 00:24 Our Rebranding Journey 01:10 Upcoming Interviews and Content 01:32 The Need for a Business Makeover 02:07 Greatest Hits Replay: 5 Signs Your Business Needs a Rebrand 02:37 Understanding Brand Identity 03:18 The Importance of a Sticky Brand 03:48 The Elements of a Complete Brand Identity 04:51 The Difference Between Rebranding and Refreshing 07:22 Five Indicators Your Brand Needs a Makeover 07:36 Examples of Successful Rebrands and Refreshes 18:53 The Risks of Rebranding Too Quickly 21:26 The Financial Implications of Rebranding vs Refreshing 22:19 Conclusion and Call to Action   Resources Sign up for “News You Can Use” at StickyBrandLab.com- you"ll get hot tips, fresh resources and new podcast episodes delivered directly to your inbox. Subscribe to Lori and Nola"s show  on Apple Podcasts,  Audible, or wherever you listen to podcasts. ​ ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

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