Digital Marketing, How to Spot a Fraud

Are your digital marketing efforts falling short of expectations? In this episode of The Power Lounge, host Amy Vaughan welcomes Anna Covert, founder of Hawaii’s largest digital marketing firm and author of The Covert Code. Anna shares actionable strategies to tackle online advertising fraud, precisely target your audience, and maximize your marketing ROI. A true entrepreneur, Covert also operates several other marketing and technology businesses, including reactium.io, which is currently being used by enterprise organizations worldwide with contributors from Apple, Microsoft, and IBM. Listen in to uncover insights that will help you refine your digital strategy and ensure every dollar you invest drives meaningful results for your business. Connect with Anna Covert: LinkedIn Instagram Websites: Covert Communication & Anna Covert Get Anna’s book: The Covert Code – Mastering the Art of Digital Marketing HERE. KeyTakeaways: Anna Covert"s Journey into Digital Marketing Authenticity in Digital Marketing Targeting the Right Audience Trust and Smart Bidding Practices Dealing with Digital Marketing Fraud Search Marketing Insights Influence of Remarketing in Digital Marketing Success Social Media Marketing: Organic vs Paid Common Client Concerns in Digital Marketing Chapters: 00:00 - Introduction 02:11 - "Power Lounge: Digital Marketing Insights" 05:30 - "Together Marketing Rescue Podcast" 15:28 - Ecological Impact of Digital Advertising 20:57 - Understanding Conversions and Value 26:20 - Managing Marketing Bids Efficiently 30:09 - Google"s Financial Struggles Explained 35:26 - Ad Targeting via Finger ID Mapping 39:57 - The Need for Marketing Education 43:49 - Questioning Digital Advertising Effectiveness 48:24 - "From SunPower Client to Direct Partnership" 53:20 - Navigating Digital Media"s Complexities 58:53 - "Pay to Play Marketing" 01:03:01 - Outro Quotes: "Digital marketing is about meaningful connections. Allocate your budget smartly and let transparency build trust."- Amy Vaughn "Technology opens doors for billions. True success comes from authenticity and ethics."- Anna Covert Connect with the host Amy Vaughan: LinkedIn Power Lounge Podcast Learn more about Together Digital and consider joining the movement by visiting togetherindigital.com. Support the show