Differentiating Yourself & Attracting IDEAL Prospects with Bryan McDonald

Bryan McDonald is a Partner with onPurpose Growthwhich works with clients on all issues related to sales, helping entrepreneurs with ambitious yearly or multi-year revenue goals fulfill their ambition.  The company has a coaching aspect that works with entrepreneurs who serve small and medium-sized businesses, and a consulting side that works with businesses that want to break above an unyielding sales peak. Notable points to be highlighted in this episode are:[00:16] Introducing our guest, Bryan McDonald. [08:32] Slicing a vertical; how to target potential clients. [21:40] Getting more customer traction using a narrow vertical slice. [30:55] About Bryan's market research processes. [39:39] Systemization of sales processes. [47:36] Lessons from Bryan's experience.  Quotes"You can't out-skill a bad system" "Sales doesn't end when they say yes, sale ends when the work is complete and they're happy""Build your business in iterations and you'll build it faster""When you have a tight enough slice of the vertical; specifically, who they are, then the other questions are a whole lot easier to answer""I'd rather have 5 real deals than 50 people I'm chasing""You want to give people some hoops to jump through but that hoop is not about your ego; that hoop is not about making it difficult for them; the hoop is about relevance""Your business grows directly proportionate to how much you grow yourself""There's no failure, there's only learning""Embrace help" ResourcesonPurpose Growth Website Connect with Bryan McDonaldLinkedInBryan’s Website Connect with the HostScott Cantrell on LinkedIn