Differentiating Your Business By Doing Things That Don’t Scale with Alex Sanfilippo

Alex Sanfilippo is an entrepreneur, SaaS Founder, and Podcast Host. He is the CEO of PodPros, a software company specifically focused on independent podcast hosts and their guests to elevate their voices through podcasting and be heard.   In his 15 years in the aerospace industry, Alex worked his way from taking out the trash up to the C-Suite. When he was told to stop the above-and-beyond initiative, he realized it was time for a major change. After an initial struggle, Alex identified a better equation for entrepreneurship and he was on his way to real success. Alex’s equation is simple. Find an area of passion, get into the community of that area of passion, find a problem that they are struggling with, and then offer the fastest possible solution to that problem. When you focus on that problem, and your ability to solve it, you differentiate yourself in a way that allows you to stand out. Potential customers will tell you what their pain points are, and when they are, and your job is to solve it. When you do, and they put their money where their pain is, you’ve got a standout business that is going to make things happen. Interview Links: PodPros Resources: Growth Navigator Coaching Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.) Bill on YouTube Recruiter.com Short List (use code scaleup) Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail. Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne’s original best-selling business book, Mastering the Rockefeller Habits. Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.