Did Apple Sleep Through the AI Revolution?

18 May 2025 • 15 min • EN
15 min
00:00
15:48
No file found

Over the past year, Apple has pulled out all the stops to tout shiny new AI tools: from big presentations at its Worldwide Developers Conference to ads featuring The Last of Us star Bella Ramsey. Now, the company is facing questions about what it’s promised versus what it’s delivered. On today’s Big Take podcast, Bloomberg’s Mark Gurman takes host Sarah Holder inside the company’s efforts to keep up on AI and what it needs to do next to stay in the game. Read more: Why Apple Still Hasn’t Cracked AI See omnystudio.com/listener for privacy information.

From "Big Take"

Listen on your iPhone

Download our iOS app and listen to interviews anywhere. Enjoy all of the listener functions in one slick package. Why not give it a try?

App Store Logo
application screenshot

Popular categories