Developing Positioning for Growing Brands with Jon Itkin (In the Kitchen)

16 Jan 2024 • 51 min • EN
51 min
00:00
51:46
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Begin your New Year 2024 with excellent positioning and messaging, thanks to the amazing ideas from Jon Itkin, Principal of In The Kitchen: an agency for high-growth startups looking to find their groove and connect with customers.    He and host Melissa Moody chat about:  - The fundamentals of positioning for fast growing tech companies (and everyone else too) - The concept of "advantage stacking" - How to find balance between brand and product marketing - How to build a customer journey model - The wins that can be found by talking with HAPPY customers Get a demo with Chili Piper: http://tinyurl.com/mrx6sb3j Support the show Get more information about us: www.2PizzaMarketing.com Book a demo with Chili Piper: http://tinyurl.com/mrx6sb3j

From "2 Pizza Marketing"

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