Designing Brands That Connect: How Visuals Drive Brand Loyalty and Engagement w/ Justin Lynch

The Multifaceted World of Graphic Design with Justin Lynch Justin Lynch, a seasoned graphic designer with over 13 years of experience, shares his extensive knowledge from working in various roles such as an internal designer, freelancer, and embedded designer at agencies.  Recognized by the American Marketing Association of Houston with two Crystal Awards, Justin provides insights into the challenges and unique perspectives each role offers on branding and design choices.  He highlights the importance of understanding your audience, simplifying design, ensuring brand authenticity, and leveraging modern tools like AI.  He also discusses his transition to starting his own design agency and the significant lessons learned from award-winning projects. 02:04 Diverse Roles in Design 02:35 Challenges in Design Approval 05:44 Influence and Perception in Design 08:20 Starting a Design Agency 11:45 Design and Brand Perception 18:17 Impactful Design Elements 23:55 Authenticity in Brand Design 25:11 Chick-fil-A"s Brand Consistency 27:24 Common Pitfalls in Branding 31:14 The Role of AI in Modern Branding 36:06 Award-Winning Design Strategies 37:56 Tips for Small Businesses on Strategic Design watch us on: https://youtu.be/M7TUPEU5K5M  Get in touch with Justin Lynch:Website: www.avlier.com LinkedIn: www.linkedin.com/in/justinmlynchhttps://www.avlier.com/writing-effective-design-briefs/ Get in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Amazon books Facebook: https://www.facebook.com/BridgetBrands Facebook: https://www.facebook.com/brigitte.bojkowszky Instagram: https://www.instagram.com/bridgetbrands X: https://twitter.com/BridgetBrands YouTube: https://www.youtube.com/@bridgetbrands Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist